July 19, 2021

To whom it may concern,

The National Sporting Goods Association (NSGA) is excited to share the news that you are working with one of the most qualified independently owned dealers in the sporting goods industry. B&R Sporting Goods was recently recognized as an NSGA All-Star Verified lndependent Dealer.

This NSGA program is a new initiative designed to recognize those who are providing the best customer service and local expertise. Becoming an NSGA All-Star Verified lndependent Dealer is a symbol of excellence in the sporting goods industry.

B&R Sporting Goods met criteria that includes years the business has been in operation, overall employee experience, sales volume, industry knowledge and expertise that helps its customers. NSGA also conducted reference checks with customers and sporting goods marnufacturers. The verification from NSGA is good for a three-year period as long as eligibility requirements are met.

"NSGA believes it is important that consumers know they are doing business with a dealer who understands what their customers need and delivers the right products when they need it," said Matt Carlson, NSGA President & CEO. "The NSGA All-Star Verified Independent Dealer program was designed to recognize businesses such as B&R Sporting Goods and owner Ron Rugal and his sons who care about athletes, coaches, schools, youth organizations and communities. They are ready to help when there is an emergency and you need a uniform or piece of equipment at the last minute."

NSGA was formed in 1929 and is the leading trade association for the sporting goods industry. Our mission is to help our members grow their business and advocate on their behalf, and the NSGA All-Star Verified Independent Dealer program accomplishes that for businesses such as B&R Sporting Goods.

We hope you will let other schools and programs know about the opportunity to work with an NSGA All-Star Verified Independent Dealer in B&R Sporting Goods. If you would like more information about the program, contact Marty Maciaszek, NSGA Team Dealer Director, at mmaciaszek@nsga.org or (847) 296-NSGA (6742), ext. 1260.

Best regards,

Matt Carlson
NSGA President & CEO